WEI'S PR ROOM
WEI'S PR HOUSE
PROACTIVE. FOCUS. RESULTS
I’m WEI, a newly-graduate of Fashion PR from London College of Fashion, UAL. Take a look at my PR Portfolio below to learn more about my ambitions and how I blend creativity with strategic communication for a variety of brands. Have a look around and don’t hesitate to get in touch with any comments, questions, or interest that you may have.
Communications Strategy Planning
Fornasetti, 12-month PR campaign
This PR campaign aims to promote the brand’s heritage and craftsmanship via a series of collaborations and events including in collaboration with a well-known cosmetics brand, a prestigious opera house and a legendary British department store. After the well execution, Fornasetti will address the problems and further amplify the brand engagement.
Communications Strategy Planning
Fornasetti, 12-month PR campaign
This PR campaign aims to promote the brand’s heritage and craftsmanship via a series of collaborations and events including in collaboration with a well-known cosmetics brand, a prestigious opera house and a legendary British department store. After the well execution, Fornasetti will address the problems and further amplify the brand engagement.
Unparalleled storytelling & Research skills
Camden Market, 6-month PR campaign
The strategic communication plan aims to rejuvenate the vibrant heritage of the market via a networking gin event to generate awareness of Camden’s historical links as a gin distillery and a fashion dress-up festival to position it as an alternative fashion destination among tar- get audience. After the campaign execution, Camden Market will be a leader in the gin and alternative fashion sections among all markets in London.
Media relations & Outreach
Cottweiler, Brand report
The fashion brand report showing the insights and analysis of the brand. During the process, I have garnered an expansive set of skills of research and analysis. With extensive technical expertise and a knack for clear and creative ideas, I’m fully capable of visually communicating a brand in aligned with its aesthetics and values to viewers.